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“The Cloud” is not a new term anymore. We’ve been using it and hearing about it as it relates to our mobile devices for years. Where are the contacts on your phone stored? The cloud. Where are your photos stored? The cloud. Where is your phone backed up to? The cloud.

But what is the cloud? Where is the cloud? Why do I keep telling you to move your business to the cloud?

As it turns out, “the cloud” is just a buzzword. The cloud is actually made up of data centers that are owned by an enterprise (Google, Microsoft, Amazon, Apple, etc). These data centers have hundreds of servers in them where your data is being remotely stored and backed up. When you save something to the cloud, it is distributed amongst these servers and stored there where you can easily access it again via the internet.

These servers back up to servers in other data centers to create a redundancy for your data — meaning that if something happens (fire, natural disaster, sabotage, etc) to one data center, the data you have stored in the cloud is not affected.

How is the cloud beneficial to your business?

  1. Reduced IT expenses. No need for a costly on-premise server that will require regular maintenance, hardware, updates, and support.
  2. Increased flexibility. Access important files and data from any place on any internet connected device.
  3. Prepare for continued growth. The cloud can grow with you and help you prepare for expansion without the need to upgrade any hardware or add additional servers.
  4. Integration. Take advantage of cloud-based applications that can integrate with your cloud provider. Integration = time savings = more time to focus on the more critical and profitable areas of your business.

Concerned about Cloud Security? Check out this blog post.

Want to learn more about moving your business to the cloud? Schedule your free consultation today.

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Jessica Bledsoe

Jessica Bledsoe


Jessica Bledsoe is the co-founder of River City Networks located in Louisville, KY. River City Networks is Louisville’s first IT services firm specializing in Google Apps platforms for businesses with less than 75 employees.

When she’s not managing the day-to-day operations at River City Networks, Jessica enjoys traveling, cuddling her dogs, and binge-watching reality TV.